STEPS ON HOW TO START A BUSINESS ONLINE
According to Forrester Research retail sales rose 2.5% in 2009. While that is surprising enough, consider this: Online sales rose 11%.
If you are looking to start a business, even a
part-time business, you would be hard-pressed, in this economy, to find a
sector growing at an 11% clip. Forrester forecasts that e-sales in the
U.S ,Nigeria and the rest of the world will go from about $173 billion this year to about $250 billion in
2014. That's booming China kinda growth my friends.
So the answer is yes, starting an online business is a smart move.
Here are the pros and cons:
Pros: The cost of entry is low; you have
access to global markets; it is an automated, 24/7 profit center; you
can look every bit as big as the big boys; the overhead is low (more on
that in a minute); and the profit potential is large.
Cons: It takes work to get people to learn
of the site; there is no personal contact as with a retail store;
creating credibility (and thus customers) can be a challenge; it takes
time to get things really cooking; and customers cannot physically see
or feel your products.
The pros definitely outweigh the cons.
Here are 7 Steps to Starting an E-Commerce Business:
1. Create a great site: This is No. 1 for a
reason. You have to have a great-looking, intuitive, easy-to-navigate
site if you are going to be taken seriously by potential e-customers.
Your site must look professional. Pictures and content must load
quickly. There can be no dead links. Have a robust "About" page.
The good news is that it is easy and affordable
to create a great site – look for online hosts that have pre-made
templates you can customize.
Web surfers who come to your site will judge it
in about three seconds. That's all you've got. You better impress them
the moment they hit it.
2. Pick your products: I have a buddy who
owns an antiques store. His business success motto is: "It's all in the
buying." He knows if he can find the right product at the right price,
he will make a profit.
The same is true for you.
Where do you find great, inexpensive products? It
depends on what you plan to sell. It may be a matter of spending
weekends at yard sales and on Craigslist
picking up some good, cheap stuff. If you want a more formal
arrangement, there are wholesalers and distributors for almost any
product you need.
3. Have an online catalog or store: When
you shop online, there is usually a catalog of products to choose from:
Tiny pictures with product descriptions. That is what you have to do.
Happily, you do not have to create this from scratch. Your e-commerce
site host (see below) will offer a store creation tool, with
point-and-click ways to add products, pictures, and descriptions.
4. Have the ability to process payments: This
issue is two-fold: The financial ability to process credit card
payments comes when you have a merchant account. Search for that term
online. The physical ability to process such payments is, again,
something your host will offer. Search for "online merchant services"
or "E-commerce hosting."
5. Market and promote your site: All these
steps are important, but this one may be a little more important.
People have to find your site. No matter how nice it looks or how cool
your products, if no one knows about the site, it is a waste of time,
money, and effort.
Master search engine optimization (SEO) techniques. Engage in viral marketing. Tweet. Have a Facebook fan page. Try pay-per-click. Advertise.
6. Fulfillment: You have to deliver what you sell, on budget and on time. Don't forget to add the cost of shipping to your prices.
7. After-sales support: How will you
handle returns? What should you upsell? Support is the difference
between a one-time sale and creating a customer for life.
by VICTOR OSAKWE ESQ
Labels: difficulties in setting up an online business., how to make money on the internet, how to start a business online, ways to set up an online business, where to start business
